Telecommunication Project Bluetooth

Abstract The research opens with a historical overview of the word ‘Bluetooth’. The study brings out the connection between the name and the Bluetooth functions to create a universal unification of connectivity protocols.Advertising We will write a custom report sample on Telecommunication Project: Bluetooth specifically for you for only $16.05 $11/page Learn More The research has highlighted the use of Bluetooth in replacing cables and assisting in energy management and control. The study has focused on using the qualitative method of data analysis. In this case, different sources have been analyzed, and conclusions reached basing on the data reviewed. The literature reviewed has demonstrated various challenges facing the Bluetooth in the telecommunication industry. The hurdles of scatter net and security threats are alarming, and they ought to be addressed to enhance the safety of Bluetooth. Introduction The term Bluetooth has a Scandinavi an origin. It is based on the Danish story of King Herald I uniting the tribes to form a kingdom. The link between the Herald’s story and the creation of Bluetooth is that it would achieve the same goal of uniting all the communication protocols. The main aim of Bluetooth in technology is connecting communication protocols to a universally approved standard. The use of Bluetooth in connecting has been widely used today, and tremendous acknowledge of its benefits have been witnessed. The focus on networking and connectivity has made blue tooth more relevant than it was before. The initial ideology behind the development of Bluetooth was geared towards replacing cables in information transmission (Dodd, 2001). Bluetooth is defined as a wireless technological device with the capacity of transmitting data over short distances. It was created by Ericsson in 1994. The creation of the reliable Personal Area Network was greatly fostered by the use of Bluetooth.Advertising Lookin g for report on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More Although the initial purpose was to replace data cables, Bluetooth mainly helped in curbing the problems of synchronization since it is capable of connecting many devices. This device must achieve the universal standards set by Bluetooth Special Interest Group that oversees the marketing of Bluetooth. This ensures conformity with the patents and copyright specifications. In the same manner with other intellectual property regulations, Bluetooth ensures that 16,000 member companies are protected against any form of trademark or patents infringement (Anttalainen, 2003). Research Method This research is mainly qualitative in nature. Therefore, it follows that qualitative methods of data handling will be used. Secondary data such as relevant books were used in discussing the topic at hand. The desired conclusions will be reached based on the information accessed. Literature R eview Under the Special Internet Guide umbrella, the Bluetooth is given a specification that is only attained through cooperation with other companies. The specification is for dealing with security issues since Bluetooth is prone to hackers. The specification defines the entire Bluetooth operation from the creation stage to the last step. The specification is extremely lengthy due to the wide topics that it covers. However, without this, the master Bluetooth is rendered useless. In other words, it is the entire framework that describes the working of a Bluetooth (Horak, 2007). The only way to enhance computer capability through mobile phones has been by use of Bluetooth. It has made transmission and connectivity easy and enjoyable. The advantages of adopting a wireless technology have been witnessed in that Bluetooth serve small gadgets such as mobile phones.Advertising We will write a custom report sample on Telecommunication Project: Bluetooth specifically for you for only $16.05 $11/page Learn More The effective use of radio circuit and frequencies in transmission is reliable and provides connectivity to up to a radius of 10 meters. Nonetheless, Bluetooth can have a wide coverage of up to 100 meters. This makes Bluetooth more trusted and promising. It can easily form an adhoc network that greatly assists in creating a short range of wireless network. The networks enhance the connectivity between small devices and other external personal devices such as printers and internet access points (Dodd, 2001). There are several methods in which the Bluetooth device has been put to use. In the first place, it allows the mobile phone to be used as any other normal cellular phone. The facilitation is by Bluetooth Wireless, and it facilitates the achievement of direct communication with some other gadget. Secondly, Bluetooth has widely been used in situations where the user of a phone intends to continue a conversation when opening the doo r of the car or doing something else. The use of Bluetooth has ensured that the person using the phone can multitask by simply using the speakers installed at the dashboards of the mobile phone (Horak, 2007). Thirdly, the age of digital camera has been backed up by the creation of Bluetooth. The instant post card in a digital camera is made possible through a data access point via a mobile phone in most cases. Such communications would be rendered impossible if Bluetooth connection was not available. The installation of phones with programmed software that can assist in ordering products have been a great achievement. The process has been widely tried by salespeople, and it has assisted in cutting expenditure and improving profits.Advertising Looking for report on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More It allows a sales employee to connect to a portable bar reader. When the sale of the product ordered is completed, the salesman needs to scan the barcode and the item sold appears on the screen of the phone. The process would have been long if the salesperson was to make manual transactions. The quality of instant customer feedback is enhanced through the use of Bluetooth. The connectivity of Bluetooth in sales operation serves to assist the customer and the sales person. The sales person is saved the trouble of making orders after every sale since everything is monitored through the phone. Trust is created since customers get instant feedback on the products they intend to buy (Dodd, 2001). Bluetooth has been widely used instead of cables. The replacement was necessary since cables have high power consumption. Bluetooth use less power since the device encourages transmission of data within a relative shorter distance. Furthermore, the use of radio communications system follows a wi reless path which does not require much power. The installation of Bluetooth in a company may require different companies to adopt a wide range of configurations (Horak, 2007). Bluetooth has achieved tremendous strides in the telecommunications industry since it has encouraged change from software to hardware. It has set the pace for unprecedented productivity in connecting all the mobile devices. Bluetooth applications work best if they are appropriately placed. The client application is supposed to be positioned to ensure that undue load is reduced, and users are not often annoyed. The effect of not placing Bluetooth application in the right position may render it ineffective. The recommended distance from one mobile device is supposed to be 20 meters. This obstacle has not been easy to overcome, and the coverage problem has still formed a major obstacle to the use of Bluetooth (Anttalainen, 2003). Wider coverage of network connectivity is largely the main attraction towards the u se of Bluetooth in wireless linking. However, there are numerous challenges associated with Bluetooth. The purpose of Bluetooth can only be realized if those challenges are addressed. In the first place, there is a need to get solutions to configure scatter net. The term has its origin in the Bluetooth adhoc networks. The scatter networks have been a major hurdle hence hindering the usability of Bluetooth. The scatter net formation has lacked a major standardized protocol to address it. The new focus on telecommunication has seen steps taken to deal with the problem. The continued efforts towards solving the problem of scatter net have included many key players. Telecommunications industry has largely benefited by using Bluetooth in enhancing sharing of information. The issue of how best to disconnect the piconets so as to connect existing scatter net should be considered (Dodd, 2001). The connection of Bluetooth requires the hopping to be in the same sequence. The master and slave devices should be aligned in the sense that they detect each other from the same sequence. The hopping sequence takes about 32 in an arrangement of 79 frequencies. Bluetooth has various terminals that make it function. The 3G terminals are proving to be significantly supportive to the Bluetooth connection. It is certainly clear that the low power advantage of Bluetooth has made it easy for use. The Bluetooth ability to use the bridges to negotiate with the neighboring piconets is very effective. The Blue tooth manufacturers incorporated the bridge nodes so as to slow transmission. Since the master node is the busiest, it inherently controls all the transmissions that come through it. This leaves a minimal space for other tasks (Horak, 2007). Bluetooth creation has greatly influenced the management of global energy crisis. The fact that the device can use solar energy that is sustainable makes it efficient in energy management. Bluetooth relies on the PDA user components that support its functioning by activating the 16 bit code. The easy way of linking it with the micro controller makes it access the information sent though by placing it at strategic places. The functional principle of Bluetooth system is based on the Palm. The Palm guides, creates, and links the specification guide. The numerous hands free devices make the functions of Bluetooth effective by making links to the guide at a point when it has reached a full range (Anttalainen, 2003). Bluetooth is attractive and cost friendly compared to the use of cables. Essentially, cables are expensive due to the cost incurred in their installation and the energy consumed while transmitting information. The process of connecting, plugging, and installing has been rendered invalid by the use of Bluetooth where devices communicate by picking signals. This is enabled through the use of ubiquitous standardized communications system that makes the link between the devices reliable. The system does not require the user to switch on his/her phone. The link is established by getting an automatic Web browser appearance on the screen that makes the user aware of being connected to the surfer (Dodd, 2001). Bluetooth has served its purpose using the radio frequency technology. The connection of portable devices was the initial strategy behind its creation. Also, it was created to replace the use of cables. The way people are interacting with information has been substantially revolutionized today. This has been built on the Personal Area Network that has enhanced wireless network connectivity. The old notions of connectivity have lost their meaning in the age of Bluetooth. The connection of portable, mobile gadgets to transmit information within short distances using less power without any cable is a novel step in the technological growth. The connection of the internet has been taken to a greater level where many devices can rely on a single Internet Service Provider (Anttalainen, 2003). The speci fication of Bluetooth can be found in the working framework of Bluetooth that begun at the start of the 21st century. The specification was a defining moment to the study of accessories of phones. The study on the Bluetooth specification and other accessories embarked on establishing the use of radio frequency links in supporting its working. The advantage of radio links in comparison to the cables is that it is not directional. In addition, since it uses the infra-red links between handsets and other devices, the line of sight is not necessary (Horak, 2007). The study was a success, and the results were the birth of the Bluetooth specification technology. Naming of the specification was done whereby Harald Blatand was the name given to the specification. The creation of the specification proved that the device was capable of operating in noisy radio frequency unfavorable environments. Bluetooth is centered on hopping in order to make the change robust and communication reliable. Th e avoidance of interference is enhanced through hopping, which is done before and after transmitting and receiving a packet. Bluetooth has become well suited to meet the task due to its ability to hop faster than other systems. Its strength is based on the fact that fast hooping coupled with shorter packets. The short distance transmission enjoys the support of Forward Error connection that reduces noise during the time of transmission (Horak, 2007). The baseband protocol of Bluetooth contains the circuit and packet switching. It also has slots that are preserved to be used for any form of synchronous packets and the said hopping happens in the frequency transmitted. The working of the packets is designed to take a single slot. However, in some situations, it can be extended to take up to five slots or more. The synchronizing of the voice channels maintains a consistency of more than three synchronizing voice channels. Its development ensures that it supports asynchronous data while at the same time holding the synchronous data (Dodd, 2001). Bluetooth has two power levels that are joined and their functional nature well defined. The two levels are distinct in their functions though joined together in the same device. A lower power level majors on the shorter personal level within a given room. On the other hand, a higher level power is used in maintaining coverage within the medium range of the network that may include a home. The communications with varied coverage are facilitated by the installation of software built in each microchip that ensures that the units in it are preset (Anttalainen, 2003). Bluetooth has been highly acknowledged as illustrated by its ability to save power. The fact that the device can stay in power hold mode is very helpful in saving power. The ACL link enhances that function when placed between two Bluetooth devices whereby it can stay in hold mode for a reasonable time while saving power. The change in transmission at this mode is witnessed where the ACL packets do not transmit any information from the master code. The function is only applicable when there is no need to transmit information for a long time. The transmitter in such a case can also be switched off so as to reduce power use. At a point whereby the connection of the Bluetooth is required, the transceiver may be switched off to assist in discovering a device by the Bluetooth. A similar disconnection is used when joining other Pico nets. The data messages send through the devices is also kept at hold. The device also has the capacity to transmit the message or to leave it (Dodd, 2001). The measurement of the power that goes to the antennae is distinct from the RSSI value since Bluetooth has the dynamic regulation of transmitter power. The RSSI has several differences associated with the increase and decrease of power in the device. The Bluetooth power transmission is based on the decrease and increase of output power in one step. The transmitter power in Bluetooth is set such that it is independent of different slave codes. In Bluetooth transmission, interference from one slave code cannot affect the master’s power transmitter at the same time (Horak, 2007). Audio transmissions are also a very impressive feature of Bluetooth. The transmissions occur between one or more Blue tooth devices connected together. These transmissions do not go through the L2CAP layer, and it is transmitted directly. Direct transmission is enhanced through the establishment of the Bluetooth link. This is also boosted by initiating a direct establishment amongst the Bluetooth devices. The use of Blue tooth would not have been possible without the Host Controller interface method that links the Bluetooth hardware devices. There is need for a command interface to ensure effective accessibility of the hardware control status. In this respect, an interface to the Baseband manager serves the purpose. The command has the control and event registers to have the functions simplified (Anttalainen, 2003). The Link Manager Protocol is highly responsible in linking the set up between two Bluetooth devices. Its main functions are to handle the control of packet sizes used in data transmission. The power saving advantage is supported by the availability of the Link Manager Protocol that deals with the management of power modes. In addition, the protocol also controls power usage, as well as the condition of Bluetooth piconet (Dodd, 2001). Conclusion The literature reviewed has shown that the role of Bluetooth in the new technological age cannot go unnoticed. The device has enabled wireless connection within short distances without the use of cables. Bluetooth has helped in the management of global energy by creating a way of saving power. The fast transmission of data through the device improves its effectiveness. It remains more popular in the wireless connection of personal networks and the cellular phones use. However, it should b e remembered that the device deserves high levels of security control since hackers may interfere with information on transmission. In addition, the issue of scatter net is a prime threat to the working of Bluetooth, and it ought to be addressed. References Anttalainen, T. (2003). Introduction to telecommunications network engineering. Boston: Artech House. Dodd, A.Z. (2001). The essential guide to telecommunications. Upper Saddle River, N.J: Prentice Hall PTR. Horak, R. (2007). Telecommunications and data communications handbook. Hoboken, N.J: John Wiley Sons. This report on Telecommunication Project: Bluetooth was written and submitted by user ShaneYamada-Jones to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Journey of Life Essays - Ageing, Gerontology, Demography

The Journey of Life Essays - Ageing, Gerontology, Demography Five-page paper comparing Haber and Gratton with Cole is due. Think in terms of argument, sources, and methods. Essay (5 pages) on two works on American aging is due on March 3 (10%). You will have the opportunity to rewrite this paper (as long as the original draft is submitted on the due date). Revisions will be due one week after I bring graded first drafts to class. Grades on the two drafts will be averaged SUMMARY The Journey of Life is both a cultural history of aging and a contribution to public dialogue about the meaning and significance of later life. The core of the book shows how central texts and images of Northern middle-class culture, first in Europe and then in America, created and sustained specifically modern images of the life course between the Reformation and World War I. During this long period, secular, scientific and individualist tendencies steadily eroded ancient and medieval understandings of aging as a mysterious part of the eternal order of things. In the last quarter of the twentieth century, however, postmodern images of life's journey offer a renewed awareness of the spiritual dimensions of later life and new opportunities for growth in an aging society. 1Aging in the Western tradition: cultural origins of the modern life course 2The aging pilgrim's progress in the New World 3'Death without order': the late Calvinist ideal of aging Part IIThe Dualism of Aging in Victorian America 4Antebellum revivals and Victorian morals: the ideological origins of ageism 5Popular health reform and the legitimation of longevity, 1830-1870 6Aging, popular art, and Romantic religion in mid-Victorian culture 7In a different voice: self-help and the ideal of 'civilized' old age, 1850-1910 Part IIIScience and the Ideal of Normal Aging 8The aging of 'civilized' morality: the fixed period versus prolongevity, 1870-1925 9Toward the scientific management of aging: the formative literature of gerontology and geriatrics, 1890-1930 10The prophecy of Senescence: G. Stanley Hall and the reconstruction of old age Epilogue: beyond dualism and control - reflections on aging in postmodern culture In humanistic fashion, Cole attempts to explore the "historical shoreline of later life, charting its cultural forms and sounding their depths," ultimately arriving at reflections on aging in "postmodern culture." Cole uses this history to probe deeply into the depictions of aging and the aged, their "meaning," and the perceptions they suggest. He is at his best when analyzing the cultural biases of a science that emerged to explain and manage old age. Although he calls upon a wide array of sources to present stimulating and insightful interpretations, Cole focuses on the Western tradition; room still remains for cross-cultural questions from anthropologists and folklorists. Cole, an associate professor at the University of Texas, here explores the evolution of societal attitudes toward aging, gender and familial ideals from antiquity to the present, discussing both political and philosophical influences. He devotes a major portion of this excellent and accessible scholarly study to examining a wide variety of religious beliefs, many of which envision life as a spiritual pilgrimage. However, with the rise of secular individualism, today's ``scientific management'' of aging has prolonged the life span, Cole observes, and liberated older men and women of many burdens and duties. On the other hand, he contends, the elderly have been deprived of their traditional cultural roles, special functions and positions in society. Furthermore, he notes, with a youth-oriented culture that tends to consider aging a chronic disease, the spiritual aspects of growing old and of death as natural parts of the life cycle have been slighted. Illustrations. (Jan.) (c) Copyrigh t PWxyz, LLC. All rights reserved This work challenges the assumption of value-free studies of aging and offers a critical evaluation of the meanings of aging in American society. Deftly interweaving religion, economics, gender, health trends, and science, Cole documents the period from the Reformation to post-World War I. Tracing the decline of religious values, the rise of the economic pressures of individualism, and the reliance on scientific management of health, he offers new insights into patterns of behavior. Ian J. Wharton HIST 4003- Aging In World History March 3rd 2016 Paper #1 In The Journey of Life by Thomas R. Cole, Cole looks at the changing outlook on aging over the course of history, but never askes questions on it. An argument he makes however is that we need

Salvation In Islam As Against Salvation In Christianity Research Paper

Salvation In Islam As Against Salvation In Christianity - Research Paper Example The Answering Islam Organization for instance puts forward the argument that â€Å"Christianity and Islam share much common ground. Both trace their roots to Abraham. Both believe in prophecy, God's messengers (apostles), revelation, scripture, the resurrection of dead, and the centrality of religious community.† It is also interesting to note that regarding a doctrine like salvation, the two religions have both contrasts and similarities. Three Perspectives of Salvation The comparison and contraction of salvation as it pertains to the two religions thus Christianity and Islam shall be viewed from three major perspectives. These are the origin of sin, the way to salvation and the consequences of salvation. A detailed discussion of the three perspectives would give a pre-salvation conceptualization, salvation conceptualization and post-salvation conceptualization. On the issue of origin of sin, which eventually brings to the need for salvation, both Christianity and Islam belie ve that the first family (Adam and Eve) sinned against God. The difference with the two religions however is the fact that whereas in Christianity is it believed that the sin of Adam and Eve lives on and makes all humankind sinful, thus the need for salvation, Islam believes that the sin of Adam and Eve were forgiven and that generations thereafter bears no condemnation of the first sin. The Answering Islam Organization terms this situation as the originality of sin. According to the organization, â€Å"Christianity teaches that the effects of original sin have corrupted the world and the human beings who exist in it.† â€Å"In Islam, however, there is no such a thing as original sin. The Qur'an does indeed state that Adam and Eve sinned, but according to Islamic belief, they repented and were fully forgiven so that their sin had no repercussions for the rest of human race.† From the above discussion, it can be said that in Islam, the need for salvation arises because various individuals sin against God and therefore need His forgiveness, which is also termed salvation. The reason why salvation is needed is however different with Christianity because with the Christian believe, everyone born of a woman needs salvation right from birth because we each inherit the sins of Adam and Eve. It is therefore not surprising that in Christianity, good deeds are separated from being saved. In the Christian setting, because each person comes to the world with some sins, no matter how generous or morally upright a person may be; if the person does not get saved (salvation), his or her good deeds are not justified by God. Conclusively, both religions believe that humankind need salvation but the reason or need for salvation is different. After establishing that in Christianity people need salvation because they inherit sin but in Islam people need salvation because of their personal sin, the question then becomes, for whatever reason that a person may need salv ation, how is salvation granted in the sight of the two religions? On how to attain salvation, there is a clear similarity among the two religions. From the Epistle of James chapter two, we read; â€Å"What good is it, my brothers, if a man claims to have faith but has no deeds? Can such faith save him (Verse 14)? In the same way, faith by

Video Analysis 3 Socio cultural Theory Essay Example | Topics and Well Written Essays - 500 words

Video Analysis 3 Socio cultural Theory - Essay Example They gain increased responsibility and become fully participative in the activities under consideration. It is worth pointing that when learners are engaged in playful environments, their cognitive abilities are enhanced. This enables them to perform challenging tasks with assistance (Mitchell and Myles, 2004, p. 262). The video outlines the reasons behind fostering interaction in the classroom. Interaction accommodates learning differences and styles from different students while providing students with an excellent environment for getting involved in different cognitive abilities. Further, interaction motivates students to learn through improving on task engagement while enabling students to get involved in engaging activities. The video uses two examples to elaborate on the aforementioned reasons of fostering student interaction. According to Foster and Ohta (2005), assistance enables a learner to do something that he/she would not have otherwise done (p. 414). This is exemplified in the video, where students are seen assisting one another in the various tasks. For instance, in the second example in the video, we see the students assisting each other to write a correct sentence. The teacher finally assists them to develop correct sentences. Interaction is another crucial aspect, which is exemplified in the video. Establishment and management of an interactive environment is essential in facilitating learning (Zuengler and Miller, 2006). In the video, students are seen interacting with others and with their teacher in completing the tasks given. Further, playing and attempting challenging tasks (in assistance) help students to enhance their cognitive abilities. In the video, specifically in the first example, students are seen engaging in a competitive situation. This is tantamount to playing, which enables students to think fast (whether the sentence given is true or false). In the second example in the video,

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Impact of Health Care Costs on service Delivery - Essay Example Market forces have increased competition among health care providers, with greater scrutiny of services, accountability for outcomes and emphasis on patient satisfaction. Therefore health care facilities are becoming more service-oriented (Singh & Shi, 2004). It is stated by the National Coalition on Health Care (2007) that high health insurance premiums resulting in a greater number of uninsured people in the community financially affect health care providers and hospitals. Providing affordable health insurance to all Americans would alleviate substantial financial demands on health care facilities. Cooper (1994) observes that health care costs have compelled hospitals to employ new methods to monitor reduced costs and improve quality care and patient satisfaction. These efforts will increasingly expand to include outpatient and physician services. Hospitals will also be under increasing scrutiny by various public and regulatory agencies for their business ventures, hospital-physician relationships and mergers. While financial options will be increasingly limited, the aging of the population will put even greater demands on hospital service delivery, especially on long-term care. Although managed care with strict rationing brought with it concerns about medical errors and reduced services in the late 1990s, practically all U.S. hospitals have established continuous quality improvement programs in order to comply with standards: The Joint Commission on Accreditation of Health Care Organisations (Wolper, 2004). Wilson & Porter-O’Grady (1999) state that the relationship between cost factors and quality indicators becomes very important to the viability of the health system. Continual cross-consultation and performance comparison activities will require much stronger, more accountable clinical relationships between providers, including physicians. A seamless organisational structure is required in which all the care workers including physicians will need to

Stakeholders in Coca-cola | International Business

Stakeholders in Coca-cola | International Business COCA-COLA Introduction: Coca-cola is the most familiar product in the world, and is one of the largest selling soft drink from the past. Coca-cola was invented on 8th may 1886 by Dr John Stith Pemberton in Georgia and the brand was owned in 1889 by Asa Candler who had made most of his money by selling coca cola. Coca-cola was introduced as a soda fountain beverage in the beginning-made by mixing coca-cola syrup with carbonate water at Jacobs pharmacy, Atlanta. At present Coca-cola provides about 400 brands in over nearly 200 countries that make coca-cola the worlds largest beverage company. In a survey of 2001 coca-cola was the 41st on the list of the 100 strongest economic entities. There are some coca-cola brands given below: Coca-cola zero Diet coke Sprite Fanta Minute maid Schweppes Five alive Oasis Roses Kia ora and etc Reason for choosing coca-cola: The Coca-Cola Company is one of the successful organizations in all over the world. The Coca-Cola Company has survived and grown day by day in an instable market because of its marketing power, innovation and productivity. In recent years coca-cola becomes a part of human body. The Coca-Cola Company and more than 300 worldwide bottling partners work together as the Coca-Cola system to deliver daily refreshment and drive their global success. Coca-cola has live positively commitment attitude to make a positive difference in the world by redesigning the way they work and live so sustainability is a part of everything they do. The coca-cola follows a responsible marketing technique (The coca-colas â€Å"advertising and marketing to children policy† is for children who are under the age of 12 to prevent the drinking of coca-cola products outside the presence of their parents or caregivers). The Coca-Cola Company focused on strategic workplace program, which helps in assurance of s uccess. Stakeholders: A stakeholder is that person, group or organization who has direct or indirect stake in a company or organization, and can affect or affected by the organizations policies, actions or objectives. In a business or organization there are two types of stakeholders, which are internal and external. Major stakeholders of coca-cola: Employees: employees are major stakeholders of an organization. Mission statement and its roles: a mission is a strategy that has to do with full of efforts to achieve a vision by an organization. A mission statement should give an overall goal, define what the organization is, stated clearly, guide the actions, to the point, easy to understand and provide a sense of direction for an organization. By mission statement it is easy to understand the purpose of an organization to shareholders and investors, who are going to invest in that organization. A mission statement is planned to make sure that all the stakeholders are clear on the purpose of the company, so everyone can pay their attention on same goals. A mission statement of an organization tells the reader about the organization that what it stands for. Mission of coca-cola: the first step of coca-cola starts with its mission. In mission statement coca-cola company declares its purpose as: To inspire moment of happiness and optimism To create value and make a difference To refresh the world In this mission statement coca-cola is clear about its purpose that what it stands for, what is the main aim, what it aspires to be, give its overall goal. The stakeholders can easily understand the mission of coca-cola and can work with passion to achieve its vision. Vision statement and its roles: a vision is a broad image of the future that what the future should be, and the statement is focused on tomorrow. The vision statement has details of an organizations future, inspiration of organization, future plans, aims and objectives. Vision statement should be clear, positive and inspirational, not too long. Vision statement just gives a direction for a business planning it does not tell how to get there, but it captures passion. Writing a vision statement it is a very important task and needs much time, positive approach, knowledge about services and technology, future plans, input from other peoples, and combination of all important words in one short paragraph. Vision statement of coca-cola: the vision of coca-cola guides every aspect of business by describing the needs to achieve quality growth. The vision statement of coca-cola is: People: be a great place to work where people are inspired to be the best they can be. Partners: nurture a winning network of customers and suppliers, together we create mutual, enduring values. Planet: be a responsible citizen that makes a difference by helping build and support sustainable communities. Portfolio: bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Productivity: be a highly effective, lean and fast moving organization. Profit: maximize long-term return to shareowners while being mindful of our overall responsibilities. In this vision statement coca-cola company shows the image of what they want to do in future, and where they want to see them for a long-time. Over many years coca-cola focused on the vision that helps them to deliver on their focus. Culture: The thing that makes a society different from others is called culture, which describes experiences, attitude, values and beliefs of an organization. In an organization a set of symbols and signs that the organization is recognized by is a culture. Culture is a social interaction, and it is an important thing in success and failure of an organization. An organizations culture is a standard behavior that the member of organization should use to achieve the goals. Coca-colas culture: coca-cola has a unique culture, which is based on passion and the member of the company has the ability to change this passion into action. Coca-colas winning culture defines the attitudes and behaviors that will be required to them to make their vision a reality. Culture Values of coca-cola: Leadership: the courage to shape a better future Innovation: imagine, delight, create and seek Collaboration: leverage collective genius Integrity: be real Accountability: if it is to be, its up to me Quality: what we do, we do well Diversity: as inclusive as our brands Passion: committed in heart and mind Ethics of coca-cola: Act with integrity Be honest Follow the law Comply with the code Be accountable

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Ishmael   - The Destruction Continues Ishmael  Ã‚   The Biblical depiction of Adam and Eve's "fall" builds the foundation of Daniel Quinn's novel, Ishmael. In this adventure of the spirit, a telepathic gorilla, Ishmael, uses the history of Biblical characters in order to explain his philosophy on saving the world.   Attracting his final student, the narrator of the novel, with an advertisement "Teacher seeks pupil. Must have an earnest desire to save the world. Apply in person," Ishmael counsels the narrator through a series of questions that force him to stretch his mind. Diving straight into Biblical allusions, Ishmael begins his lesson with the history of his evolution from "Goliath" (17) to Ishmael. He explains this evolution as a time of realization where he shifts from blindly accepting the infamous reputation of Goliath, an evil giant from the Bible, to the quiet, thoughtful being of Ishmael. After his brief history, Ishmael shifts his attention to the creation. "A culture is a people enacting a story" (41), and the story of the Garden of Eden opened up new thoughts on man's transformation from dependent to independent beings. When Adam and Eve began their lives on earth, they fully depended on the gods for all their necessities. Just like all of the other animals in the garden, they followed the philosophy of "leavers" and left the question of who should live and who should die up to the gods. However, the serpent, a member of the "taker" group tempted Eve with fruit from a tree that would give them the knowledge of life and death. Eve, which means "life" (179) in turn, tempted Adam with the fruit. Although pre-warned that eating this forbidden fruit would kill man, Adam fell into temptation and his desire for life. Through this action, his eyes were partially opened to the gods' vision. However, this knowledge ultimately would lea d to the fulfillment of the gods' warnings that "[the world's] doom was assured" (166). After man's realization, he placed himself in a category separate from the animals and beasts that continued to rely on the world's situation rather than themselves. An allusion to the Biblical story of Adam and Eve's descendents, Cain and Abel continued the progression of man's shift from leavers, to what they are now, takers. The taker philosophy that "the world was made for man" (61), epitomized the their obstinate attitude that the universe was meant to be conquered and exploited by humans.